Godin Guitars @ 2010 Winter NAMM
 
 
 

Guitars, Guitars, Guitars and more Guitars!! It's a beautiful thing!

Come January each year, Godin Guitars prepares itself to head to sunny Anaheim, CA to unleash its new guitars onto the throngs of dealers, magazines and visitors who flock to the Anaheim Convention center for the exciting, 4 day musical circus known as Winter NAMM.

Unveiling the new models and organizing such an event is no small task and takes months of preperation. But once again the Godin family pulled together for a truly stellar showing at this years NAMM show. The booth was buzzing with activity and the tremendous response we received from those who visited the room was fantastic... to say the least. From the amazing smooth tones of the new Godin Shifter Bass, to the retro/vintage stylings of the new Richmond models with Bigsby tremolos, to the new hand-painted Godin Redline Custom Original Art Series, room 211A was abound with all kinds of new toys for a variety of steel and nylon string players to drool over. Not to mention a few visits from a certain championship winning N.Y. Yankees outfielder!

So scroll down and have a look around. See what was New, Hot and Happening in our showroom at this years Winter NAMM.
 
 
 
The Anaheim Convention Center... home to 4 days of musical madness!!
The NAMM Show Rules of the Road.
The front entrance to the Anaheim Convention Center where a main stage is located for many of the shows
Room 211A...Godin homebase for Winter Namm. The empty room right before set-up...
...it takes the initial Godin set-up crew (Mario, Fred, Simon, Pat & Kat) several days to get the Godin Showroom prep'd and ready for opening day...
Mario Biferali and Fred DiSanto getting things organized and set- up in Room 211A.
The day before the show opens, the North American sales force gathers for the annual General Rep Meeting in the Godin Showroom. Sales Manager Mario Biferali introduces the new models for 2010 to the Reps.
Mario Biferali goes over some of the finer details of the new models during the meeting including the new Godin Session, Progression and Shifter Bass models.
Rep Awards were also given out during the meeting which included the Godin Award of Excellence and the award for Godin Rep of the Year.

Mario Biferali hands out the "Award of Excellence - for Dealer Support and Product Training" to Godin Southern California Sales Rep Terry Swanson.

Godin Sales Rep for Ontario Canada, Gary Richardson, with his award for "Rep of the Year  - for Overall Excellence in a Territory".

Father and son, Simon & Robert Godin, were all smiles during the show.
Godin Head Guitar Designer, Daniel Fiocco, takes a well deserved breather at the NAMM Godin Staff Dinner the evening before the show.
Various dealers and customers file in as the show begins.
Godin Sales Rep Simon Godin with the Good ol' boys from Canadian dealer Axe Music in Calgary & Edmonton, Alberta..
The guys from GuitarWorks in Calgary also stopped in for a friendly photo & visit with Simon during the show.

The Godin Session was a popular new addition at NAMM. Pictured here in a Natural Raw semi-gloss finish over its solid Canadian basswood body.

The new Godin Shifter Bass with 5-way switch and push/pull tone knob allows access to 6 amazing bass tones. The bass was a major draw and already an Award Winner after 3 days at the show!

The Godin Progression also making its debut at Winter NAMM. All a player could ever want in a single-coil guitar plus the Godin High-Definition Revoicer system.
The Godin Progression in a Trans Cream HG finish.
The new Godin Session series comes in a wide array of attractive finishes including: Rusticburst HG, Blackburst SG, Electric Blue & Red HG, Lightburst HG, Vintage Burst SG and Raw SG.
A fine pairing in a any band...the Godin Session and Shifter Bass.
The incredibly versatile Godin Session features custom Godin pickups in the form of 2x single-coils and 1x humbucker. Split the coils on the humbucker using the push/pull tone knob.
The Session is an amazing guitar, packed full of tone at a price that won't break the bank and...it's made in Canada!
The Godin Progression series available with maple or rosewood fingerboards and 4 beautiful high-gloss finishes: Trans Cream, Trans Caramel, Vintage Burst Flame and Black.
Another head turner at NAMM was the Godin Redline Custom Original Art Series. Featuring the Carnage SG, Celtic Tatt HG, CherryBomb HG and the Roadkill HG. Each hand painted & signed by Montreal artist Giulio Pampena and will be made to order. These four new designs add a whole new aggresive edge to these shred machines.

Based upon the Redline 3 models, the Custom Original Art Series guitars feature active EMG humbuckers, Floyd Rose tremolos and seriously fast necks! Pictured here: Redline 3 Carnage SG MN.

As with the Redline 3 Celtic Tatt HG RN, all the Custom Original Art Series models are available with maple or rosewood fingerboards.

The Godin 5th Avenue series, now with the new 5th Avenue CW Kingpin II featuring 2x Godin Kingpin P90 single-coil pickups. Also available in a new Burgundy SG finish.
Godin Sales Rep for Quebec, Guillaume DaSylva and Godin Art Director Kat Calder-Becker with the new 5th Avenue CW Kingpin II Burgundy SG.

Richmond Guitars is the newest brand in the Godin line-up. Their serious tone and vintage, retro-cool inspired styling were further accentuated by new finishes & the addition of the Bigsby tremolo bridge on both the Belmont & Dorchester models.

The new Bigsby equipped Richmond Dorchesters in two hot new high-gloss finishes: Natural and Vintage Cream both with black pickguards and binding on back. The Dorchester features Lace Allumitone pickups and offers an incredible array of tones!

The Richmond Belmont in the new Laurentian White HG finish also with Bigsby tremolo bridge and black pickguard. With 3x Seymour Duncan pickups and solid mahogany body... the Belmont rocks!
Also present at the show were the exquisite Godin Passion RG-3 guitars, as well as the many voices of the Freeway SA, LGXT and Montreal models.

Another new addition this year is the Multiac Nylon ACS-SA USB. The added USB input allows for easy direct access to a computer for recording & notation without the use of an additional interface.

The Multiac Nylon Duet Ambiance features a 25 ½” scale and slimmer nut width than the classically inspired Grand Concert Duet Ambiance released last year. This model features a chambered mahogany body with a solid spruce top, custom Fishman Aura electronics, blendable sound imaging mic with 4 individual mic settings.
The new A4 and A5 Ultra semi--acoustic basses now with the Lace Sensor low-profile pickup and seperate side mounted volume & tone controls. Also, A-series Ultra basses feature custom preamps & electronics as well as 13-pin capabilities.
Godin European Sales Rep, Franco Contrino, strums a few chords and seranades the booth on a Norman B18 Cedar Burgundy.
The SR Technology JAM 150 acoustic amplifiers took center stage in the middle of the floor. Godin Guitars is the North American distributor of these incredible sounding, high-end Italian made acoustic amps.
The new Simon & Patrick Woodland Pro series. Made of all solid wood: Solid mahogany back & sides and solid spruce tops. Models range in size from a Parlor, Folk, Mini-Jumbo and Dreadnaught.
The Norman acoustic line received a few changes including new binding, solid rosewood back & sides on the ST68 models and the B50 flame maple with new binding & flame headstock. Also, the new all solid ST40 Folk with slotted headstock, the first of its kind in any of our acoustic lines.
The room was consistenly buzzing throughout the show!
Acoustic guitar virtuoso Peppino D'Agostino stopped in on a few occasions to grace those visiting the room with his playing.
Impromptu jam with a couple of greats: guitarist Mordy Ferber and bass legend John B. Williams.
Simon Godin with Godin artist & Flametal guitarist Benjamin Woods and his partner in life and in music, Arleen Hurtado.
Benjamin Woods' amazing hybrid of Flamenco & Metal wowed onlookers and listeners in the room as he performed Daily Demo spots throughout NAMM.
Flamenco dancer Arleen Hurtado with Benjamin & his band Flametal. A very rhythmic and enjoyable afternoon!
Mario Biferali with the one & only Leland Sklar who came in for a visit and checked out the new Godin Shifter Bass.
Godin's Fred DiSanto with endorsee Galo Rivera.
Guitarist David Maldonado and bassist Chuck Wright with Robert Godin after their flamenco infused jam in the booth.

Guitarist & Godin endorsee Dory Lobel having some fun test driving the new Richmond Dorchester Cream with Bigsby.

Flametal guitarist Benjamin Woods with his guitar of choice, the Godin Multiac Nylon Grand Concert Duet Ambiance.

Five Finger Death Punch guitarist, Jason Hook, enjoying the feel of the Redline 3 Cherry Bomb HG from the new Redline Custom Original Art Series.
"Who da man?" Jason Hook with Godin's Fred DiSanto.

Peppino D'Agostino trying out the new Norman ST68 CW.

Simon Godin with Peppino D'Agostino.

Godin artist Eric McFadden trying out the Godin A12 electro-acoustic.
Eric McFadden with Godin's Fred DiSanto.
Bassist Chuck Wright on the new Godin A4 Ultra Fretless. He came in everyday to sit and play this bass.
Chuck Wright with Mario Biferali and the Godin A4 Ultra fretless Bass.
Guitarist and longtime Godin endorsee Carl Burnett and Fred Disanto
Left to right: Carl Burnett, Rami Yanni and Juan Carlos Quintero.
N.Y. Yankees baseball star and serious guitar player, Bernie Williams, stopped in to try out the Multiac Nylon Duet Ambiance and loved it! He's pictured here with Godin Sales Rep Pasquale Cristiano and Fred Disanto.
Simon Godin, Fred Disanto and Mario Biferali pose with Godin endorsee Mario Guini.
The flamenco-rock stylings of young brother duo The Sweet Tooth really lit things up during their performance at the booth on saturday. Brandon (15yrs old) playing the Godin Multiac Nylon Duet Ambiance and Preston (13 yrs old) on the Lapatrie nylon Hybrid CW.
Benjamin Woods with his band Flametal featuring Thomas Perry on percussion and Brian T. Spalding on the Godin LGXT electric guitar.
In recognition for Godin's belief in School Jam Rocks, organisers presented Robert Godin, Simon Godin and Mario Biferali with an honorary award for Godin's support.
Godin Sales Rep for Quebec, Guillaume DaSylva with Godin's V.P. of Finance, Daniel Roy, enjoying a few laughs at the Godin Staff Dinner.
Godin's Richard Bunze and Mario Biferali are also all smiles during the Godin Staff Dinner.
Daniel Fiocco (a.k.a. the caped crusader) checking to see if he received a ticket for parking indoors...what can ya do? It was a rainy couple of days!

See ya next year!